Forever 21...

by Jacqueline Morris

16 and Pregant? No worries…..Forever 21 has just created a new line of maternity clothes entitled Love 21 Maternity that will be featured in several stores in targeted states. These states include California, Texas, Alaska, Arizona, and Utah, all of which have high teen pregnancy rates. Coincidence? I think not! Forever 21 is trying to market to their target audience and by selling exclusively in these states they have accomplished their goal.

Critics however disagree with the release of a maternity line specifically for teens. Is Forever 21 saying that it’s ok to be a teenager and be pregnant? No I don’t believe so! I think they are adjusting themselves for the situation at hand. More and more teenagers are getting pregnant and this is a niche that nobody else has had the nerve to tap into. Forever 21 was smart for creating this line and as you see when you walk into any Forever 21, the store is not just for teenagers. There are mothers and daughters who shop together at Forever 21. This maternity line will just serve as an alternative to other maternity stores who may not sell small enough sizes, stylish clothes, or at a low enough price. Love 21 Maternity features a complete collection of jeans, leggings, and tops all priced at under $20.

Forever 21 is not the problem. The problem lies much, much deeper and until we decide to face the problem and propose viable solutions, the problem will continue to exist.